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Research papers

Market research in Eastern Europe

It is interesting to note that market research in all Eastern European countries has gone through similar stages of development. It began with simple household panels, followed by larger retail traders' panels and then became market research proper.

Catalogue: The European Marketing Research Review 1966
Author: Paul Zieber
August 1, 1966
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Citation

Zieber, P. (1966a, August 01). Market research in Eastern Europe. ANA - ESOMAR. Retrieved April 28, 2024, from


https://ana.esomar.org/documents/market-research-in-eastern-europe